Do you have a hard time focusing on a single task? Do you find yourself scanning articles and switching between tabs quickly? If you find yourself refreshing your phone screen constantly throughout the day or feeling glued to your devices, it's not just you. Research suggests people look at their phones dozens of times each day. In this post, I'll explain how the attention economy is affecting you, and how to reclaim your focus!
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Recently, I read the book Extremely Online by Taylor Lorenz.
It's a short history of social media and internet culture. As I was reading, I had the realization that with each new wave of social media, content becomes easier to digest, more scrollable, and gives quicker dopamine hits.
As Lorenz outlines in her book, internet culture started with blogging through traditional blogs, Myspace, and Tumblr. Then came YouTube, Facebook, Vine, and Twitter. Now we have Instagram and TikTok.
If you map it out, the progression looks something like this:
- Long articles
- Shorter captions
- Image-focused
- Sentence-long captions
- Longer videos
- Short videos
What is the Attention Economy?
The Attention Economy Explained: 8 Ways to Improve Your Focus
1. Assess Your Current Attention Habits
- Do you mainly consume long or short-form content?
- What are your attention traps? (When you spend much longer doing something than you want to)
- How often do you feel distracted?
- What do you find yourself wanting to "just check" multiple times daily?
- How in control do you feel of your time/attention?
- Do you want to change your attention habits and what are your goals?
2. Work Toward Shifting to Consuming Longer + Slower Content
3. Avoid Consuming Multiple Forms of Content at Once (Multitasking)
4. Remove Distractions from Your Environment
5. Make Note of Distracting Thoughts + Impulses
6. Set Aside Time to Intentionally Let Your Mind Wander
7. Practice Being Bored
8. Practice Single-Tasking
Final Notes on the Attention Economy Explained: 8 Ways to Improve Your Focus
- Assess your current attention habits
- Work toward shifting to consuming longer and slower content
- Avoid consuming multiple forms of content at once (multitasking)
- Remove distractions from your environment
- Make note of distracting thoughts and impulses
- Set aside time to intentionally let your mind wander
- Practice being bored
- Practice single-tasking
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